ABOUT ACC3125
ACC3125 is one of Vietnam's leading study-abroad consultancies. Over nearly two decades it has built a network of partner schools in almost 20 developed countries.
Its service covers the whole journey: choosing a school, preparing the application, applying for scholarships and visas, then arranging accommodation, flights and ongoing care while the student is overseas.
KEY RESULTS
40%
Less time spent looking up information
30%
Higher consulting productivity with the chatbot
20%
Increase in customer satisfaction
Cải thiện
Better service quality and experience
BUSINESS CHALLENGES
Slow responses to enquiries
Messages and calls arrive all day, especially at peak times and after hours, faster than staff can handle. With many conversations open at once, threads slip out of view and important requests get missed — hurting the customer experience and conversion.
Inconsistent or inaccurate answers
Juggling many requests at once, consultants skipped double-checking the data or had not yet received updates from partner schools. Wrong or unclear information led to misunderstandings about programmes, costs and admission requirements, eroding trust in the brand.
Proactive, situation-aware advice
Rather than following a fixed script, it uses natural language processing to understand the intent and context behind each question.
It is wired straight into a central knowledge base: scholarships, programmes, admission criteria, application steps and related procedures.
It is trained to recommend schools and majors based on the student's grades, budget, interests and preferred destination.
Handing hard questions to a human
When a question goes beyond what it can answer, the bot hands the conversation to a consultant together with the full chat history.
The consultant picks up without a break and the customer never has to repeat themselves.
Running 24/7, it keeps response times short, lightens the team's load and all but eliminates missed messages.
Instant cost estimates
The customer states the destination, major, intake date, the scholarship they are aiming for and any add-on services.
The bot pulls the latest cost data from the system and calculates the expected total in seconds.
The estimate is broken down item by item, with cheaper options highlighted when a scholarship or promotion applies.
Multilingual consulting
It detects and replies in the language the customer is using — Vietnamese, English, Korean, Japanese, Chinese and other common languages.
That matters in this industry, where students and parents are often spread across several countries.
It does more than translate: it adapts tone and phrasing to the culture, so information about programmes, scholarships and paperwork lands clearly.
