In 2018, INNOCOM officially became a partner of Cốc Cốc, marking a new milestone in its journey to expand its ecosystem of technology and digital marketing solutions for businesses. This partnership opened up opportunities to access advertising solutions on the Cốc Cốc platform while leveraging INNOCOM’s expertise in technology consulting and implementation, with the aim of helping businesses improve their marketing effectiveness, reach potential customers, and drive business growth.
INNOCOM officially becomes a partner of Cốc Cốc
In 2018, INNOCOM officially became a partner of Cốc Cốc, reaffirming its commitment to expanding partnerships with reputable technology platforms to deliver practical marketing and digital transformation solutions to customers.
Building on its strengths in technology consulting, software development, and digital marketing implementation, INNOCOM aims to combine Cốc Cốc’s advertising solutions with its existing service ecosystem. This gives businesses more options for developing communication strategies, strengthening brand visibility, and reaching users in the digital environment.
This partnership not only diversifies INNOCOM’s service portfolio but also lays the foundation for businesses to make more effective use of online marketing channels tailored to the Vietnamese market and consumer behavior.
Cốc Cốc - A Vietnamese technology platform with a diverse digital advertising ecosystem
What is Cốc Cốc?
Cốc Cốc is a web browser and search engine platform developed in Vietnam and officially launched to users in 2013. With a focus on creating products that suit the needs and Internet usage habits of Vietnamese users, Cốc Cốc has gradually established its position in the digital technology sector.
The Cốc Cốc browser is built on the open-source Chromium platform, allowing users to access the Internet on desktop and mobile devices. In addition to information search, translation, and content downloading features, Cốc Cốc has developed utilities to enhance the browsing experience and built an online advertising ecosystem that helps businesses promote products, increase brand awareness, and connect with potential customers.
What products and solutions does Cốc Cốc offer businesses?
Alongside its browser and search engine, Cốc Cốc has developed the Cốc Cốc Ad Platform, offering a variety of advertising formats for different marketing objectives.
Some of its notable advertising solutions include:
Search Ads: Display ads when users search for relevant keywords, helping businesses reach audiences with existing demand.
Newtab Skin: Display prominent ads when users open a new tab, making this format suitable for brand awareness campaigns.
Newsfeed Ads: Place advertising content within information feeds, allowing brands to reach users as they read and explore content.
Video Banner: Convey messages through moving visuals to attract attention and encourage engagement.
Shopping Ads: Display product information, images, and prices to help users explore and choose products.
Icon Sidebar: Increase brand visibility in the browser’s sidebar toolbar.
The fact that INNOCOM officially became a partner of Cốc Cốc provides an additional foundation for INNOCOM to expand its advertising consulting and implementation services within its portfolio of digital marketing solutions for businesses.
What is Cốc Cốc’s position in Vietnam’s technology market?
Cốc Cốc is one of Vietnam’s technology brands with notable recognition in the browser and search engine market.
According to information published on its official website, Cốc Cốc has reached more than 30 million users across desktop and mobile platforms. It has also previously maintained second place in Vietnam in browser and search engine market share, according to statistics cited by Cốc Cốc from Decision Lab and Statcounter.
Notably, in 2022 and 2023, the Cốc Cốc browser and search engine platform was recognized by Vietnam’s Ministry of Information and Communications as meeting the criteria for a digital platform serving citizens.
With a large user base and products developed for the Vietnamese market, Cốc Cốc offers businesses another option worth considering when developing online advertising strategies.
What value does the partnership between INNOCOM and Cốc Cốc bring?
INNOCOM officially becoming a partner of Cốc Cốc creates opportunities to combine a digital advertising platform with INNOCOM’s technology consulting and solution implementation capabilities.
For businesses, this combination aims to deliver practical benefits:
Expand customer reach: Reach Vietnamese users and potential customers through the Cốc Cốc advertising platform.
Diversify marketing channels: Add another advertising channel alongside Google Ads, Facebook Ads, and SEO.
Optimize advertising effectiveness: Flexibly choose advertising formats that align with business objectives and budgets.
Connect marketing with CRM: Support customer acquisition, management, and follow-up after campaigns to improve the conversion of business opportunities.
Through this partnership, INNOCOM aims to help customers not only expand their advertising activities but also improve data management and the conversion of business opportunities.
INNOCOM’s technology capabilities within its partnership ecosystem with Cốc Cốc
Founded in 2014, INNOCOM operates in technology consulting, software development, and digital transformation solutions for businesses.
With more than 12 years of experience, INNOCOM has gradually built an ecosystem of products and services that support businesses across marketing, customer management, and operational process automation.
Its key solution categories include:
Digital marketing solutions: Consulting and implementation of online advertising, SEO, website design, and customer reach optimization.
ABMS – Automated Business Management System: Supports data digitization, process management, and improved operational efficiency.
WorkGPT AI: Applies artificial intelligence to consulting, customer service, and task automation.
Vtiger CRM: Supports customer data management, sales activities, and customer service processes.
Other technology solutions: VoIP phone systems, website services, and business management tools.
INNOCOM’s partnership with Cốc Cốc strengthens its digital marketing solutions, enabling INNOCOM to advise businesses on approaches that combine advertising, customer management, and operational technology. This also reflects INNOCOM’s broader direction: rather than providing standalone tools, it aims to build an integrated ecosystem of mutually supporting solutions that serve business growth objectives.
Contact INNOCOM today for advice on Cốc Cốc advertising and digital marketing solutions tailored to your business needs and goals!