ABMS
Goldmark Oakham Co., Ltd
About Goldmark Oakham
Goldmark Oakham is a French high-end jewellery house founded in Paris in 1947. With more than 70 years of diamond craftsmanship, the brand has earned its place among royalty and the global elite. Today Goldmark Oakham is present in fashion capitals including London, New York, Hong Kong, Milan and Tokyo. In 2022 it opened its Vietnam office to expand across Asia, bringing finely crafted jewellery to discerning customers with a promise of quality and first-class service.
The challenges
Telesales was not effective
Customers were not segmented by sales stage and customer data had no filtering, so nurturing was inefficient and hard to control. Assigning customers to staff was uneven, which unbalanced workloads and dragged down the whole team's performance.
Customer payments were hard to manage
With no central store, managing customer information and tracking payment details was difficult. A lack of transparency in transaction data hurt the quality of customer care.
Team performance was hard to track
Tracking staff performance still relied on notes and Excel, with no automated reporting to measure results accurately — which made it hard to improve how the team worked.
The solution
ABMS
The business management automation platform
We tailored and designed ABMS modules around Goldmark Oakham's own needs and processes, delivering a complete solution to the hard problems in their day-to-day operations.
01
Telesales customer care, optimised
02
Accurate, transparent payment data
ABMS provides a central store that makes customer payments and transactions easy and accurate to follow, improving both management and customer care.
03
Real-time performance measurement, standardised
What the client says
“For Goldmark Oakham the sales process was always the biggest challenge — missed appointments, incomplete information, vague customer segmentation. ABMS solved those problems for us, lifted the sales team's performance by 30% and noticeably increased attendance at our exhibitions and showroom. ABMS really is a smart, complete automation system.”
