ACERCA DE BIDV
BIDV is one of Vietnam's Big 4 state-owned commercial banks with total assets exceeding $80 billion, serving over 14 million customers through its vast branch network. The digital transformation initiative required a robust CRM to unify customer insights across all touchpoints.
RESULTADOS CLAVE
14M+
Customers centralized
1,000+
Branches connected
60%
Campaign efficiency boost